Taylor Swift’s official Instagram account @taylornation is bringing fans along with their “Countdown the Eras” campaign. Leading up to the Oct. 13th opening weekend, @taylornation will be releasing content inspired by each of Taylor’s albums to promote the movie.

I created and wrote Instagram content to drive ticket sales for the opening weekend. As a lifelong diehard fan, these lyric-inspired captions are quite literally the culmination of my entire existence.